Responsibilities:
- Developing and implementing a digital marketing strategy
- Creating visual concepts for promotional activities
- Managing the digital marketing calendar
- Maintaining the online presence and reputation of the company
- Overseeing the creation and maintenance of social media content
- Tracking digital marketing performance
- Creating and updating digital marketing reports
- Overseeing the digital marketing budget
Expectations:
- Minimum of a Bachelor’s Degree in Marketing or similar field
- Minimum of 2 years of experience as a Digital Marketing Specialist or similar role
- Experience with digital marketing automation software
- Experience with Google Ads and Google Analytics/GA4
- Knowledge of web publishing
- Proficiency with SEO tools
- Superb verbal and written communication skills
- Strong interpersonal skills
- Strong problem-solving skills
- Ability to work well in a team environment
- Strong time management skills
- Excellent multi-tasking skills
- Strong analytical skills
- Highly developed attention to detail
- Ability to work in a fast-paced environment
- Ability to prioritize tasks and meet deadlines
Location: 31 Steinway Blvd, Etobicoke, ON M9W 6N3